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Creative Works

etcetera media

Chris Grimley 2006-05-01

etcetera media was founded in January 2005 by Boston based designers Kelly Smith and Chris Grimley. etcetera’s products include tote and shoulder bags and accessories for both men and women. Each bag or case is designed for protecting digital products such as laptops, cameras and music players. Described as “simple, modern. . .a designer bag for designers,” the collection uses contemporary materials to create clean shapes that are tactically appealing. Thick industrial wool felt is combined with high-quality Knoll textiles and makes the interior patterns a pleasant surprise from the simplicity of the exterior form.
All of their products are made locally, by select craftspeople, to ensure the highest quality craft and detail. The felt is three millimeters thick—custom manufactured, colored and imported from Germany—and the fabrics are hand chosen to complement the exterior stitching and felt colors.

over,under was responsible for product development, photography, and graphic identity of etcetera media.

Client: etcetera media